Dma new york conference

Share the excitement for BridgeConf21! Morning Energy Boost! Afternoon Energy Boost! Visit Exhibits, Chat Rooms, Network. Medical Education through monthly conferences and annual symposiums which keeps our members and the community informed on disease prevention, anticipatory guidance, counseling and treatment of the most common illnesses affecting the New York city community.

Our members receive job opportunities in the medical field. Benefits: » Publish company logo on posters, flyers, web-site limited space available and other documents that will be used to promote the event. Benefits: » Publish company logo on posters, flyers, and other documents that were used to promote the event.

Space allocated for a table. Log in. Forgot Password? Content Library You can search our content library for case studies, research, industry insights, and more. Search Library. Website You can search our website for events, press releases, blog posts, and more. Search Website. English is an international business language and most people know this. There is not a single grocery store that does not use the GS1 standard. Every retailer, not just grocers, and they can use the exact same system for produce.

This is at the case level, but even at the item, case and pallet level, GS1 standards are used throughout all the initiatives, ubiquitously throughout. Q: Could you further relate this to the unique aspects of the produce industry in the New York region?

A: The regional aspect is the brokers, terminal markets, and local farmers, and they have had minimal exposure to the GS1 standards that serve as the foundation for these traceability initiatives. All producers of that item are implicated. The terminal market has a different service operation and system, which involves other strategies.

I work with companies on strategies of incorporation and implementation. Gary has often helped us to better understand traceability, contributing pieces such as these:. Now we are looking both for an update, especially since this voice pick has been approved, and a label modification required by PTI. We are also looking forward to hearing Gary speak to how a more fragmented industry can best deal with traceability issues.

Putting in a system to trace product gets more difficult the further down we go in the distribution chain. Stand on the floor on a busy Terminal Market and try and imagine where the product goes after it is sold by the Wholesaler.

He takes the tomatoes to his garage where the boxes sit on the floor next to cleaning supplies, motor oil, and who know what else. He and his kids 2 of whom just used the toilet without washing their hands dump the tomatoes on a dirty tarp to sort them for color. The green ones sit in the garage for a few days to color up during which time one or two rodents snack on tomatoes.

When they finally ripen, Ken delivers the tomatoes to some of the finest restaurants in town for all of us to enjoy. They will have to be dragged kicking and screaming to the table. You can register for the conference here. What is impressive is she seems to always have it together. Recently, on her blog, The Core. These third days are difficult at all shows because attendees always feel they can cut out early, especially if they are flying cross country and want to avoid an extra day out of town.

Because the attendees are a little sparse, the exhibitors tend to downsize staff on that third day, with the top executives leaving. What if… this effort was organized so that industry volunteers would host or lead these small groups of influencers and allow them to participate in a guided tour through the show floor on the last day? So what do you do when a person of energy and expertise comes up with a great idea?

We hired her. Yes, time is short and the show is only one day, not three, and we suppose that lots of people would have said hold off to next year. But there is no time like the present, and we will reach out to those who can be reached, influence those who can be influenced and begin the proverbial journey of a thousand miles by taking a single step.

We hope to do good for the industry and the world through this outreach to consumer influencers. We also hope, much as the state governments can serve as laboratories of innovation for the Federal Government, that The New York Produce Show and Conference can serve as a test market, a laboratory of innovation for ideas the industry can use in other places and contexts. Sometimes highly paid speakers give the best value to the audience in ways they never intended.

Such was the appearance of A. His speech itself was mostly standard B-school stuff, interesting and useful but hardly earth-shattering. Unfortunately Mr. The product is a wash for consumers to use to clean their produce.

FIT was and is — since it is now owned by others a product of some significance. Lafley spoke about it as if he was highly engaged with it. It was also clear he knew nothing about it. Nothing about why it had failed. We last wrote about FIT, already under new ownership, when they tried to use the spinach crisis as a lever to get consumers to buy the product, although there was and is no evidence that the wash is in any way effective against e.

Their complaints were that FIT was being marketed in a way that implied that certain products, including broccoli and grapes, required special washes to be safe. They saw it as a giant flag saying that the produce was not safe to eat. Read the little section quoting Bob DiPiazza:.

It is a brilliant quote. You are going to have to earn every sale. Yet here was A. Big business has many, many advantages. But, as this little story teaches, bigness has disadvantages. Lafley know what happened? Did someone decide to hide the truth from him? Did someone not want to be the carrier of bad news? Did his direct reports not know? Was it too small to merit the time to get to the bottom of it? Supermarkets are promoting local vigorously, but the vast majority of these local promotions are nothing new — it is the same summer sweet corn promotion that has gone on for decades.

Because these traditional local products account for such a large share of local sales, if they do not go up, it is very hard for local to increase significantly. Yet we are hearing from many chains that, although they are marketing local heavily, their total local sales are in traditional ranges. Now it could be that this is because of competition.

Yet at least some of the farmers who man these stalls are grumbling a bit. This is very problematic for the local movement. The notion that farmers get a higher return by selling direct to consumers is completely dependent on the fact that family members are willing to work for free selling the family produce.

The number of family members available to sell is limited. Yet, the bottom line is this, the best information we have is that overall produce consumption is flat, so if local is up robustly, one would expect everything else to be down. It is just the effort to show affinity with the community through marketing that is robust. Maybe all these farmers markets are stealing sales from each other or are opening in progressively weaker locations so, as the number of farmers markets increases, the average sales per market may be going down.

Or they try them but not to the extent where they cut back on their normal grocery order. In a couple weeks, we have a national election coming up. There is a lot of marketing going on around local right now.

John Stanton, undoubtedly in my book, is one of the best, if not the best authority on consumer behavior when it comes to purchasing foods and produce. Time after time, Dr. Stanton has identified consumer traits that if properly applied in marketing, will end in success! His presence, along with the other outstanding presenters at the New York Produce Show, is certainly worth the registration fee alone, while the excitement of the show will be a bonus!